In addition to traditional advertising, Story2Oh! offers brands the opportunity for product integration. Advertiser’s products will become part of the storylines (think of Rachel’s Pottery Barn purchases on Friends).

eMarketer claims that $865 million will be spent on advertising on social networking sites in 2007 with the numbers rising to $2 billion by the year 2010.

But brand managers will have to develop new methods for getting their messages out there. Current Internet ad techniques aren’t going to work. They’re designed for search engines when users are looking for information and the AdSense click-thru style offers them immediate answers. On social networking sites, users are looking for something quite different: interaction and entertainment.

Explore posts in the same categories: business case, web strategy

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