Ongoing promotion is an essential part of the project. Internet endeavors build audiences slowly and steadily over a prolonged period.

Story2Oh! will have a marketing campaign using all the traditional media (print, radio, television, etc) as well as online promotion. We will use the friendship-building and social networking tools offered on each site, targeting users with large circles of friends. We will also campaign for the attention of the blogosphere, targeting the top bloggers, bloggers whose readership matches our demographics and tastemakers.

Rather than a single promotional push to launch the project, the marketing campaign will be ongoing, with contests, guest stars and other promote-able events built into the project so it remains newsworthy.

Explore posts in the same categories: analytics, web strategy

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