Facebook just deleted the profiles for Ali Barrett, Simon Beals, Devon Ross and Jory Goudge. Coincidentally these are all of the characters I mentioned during last night’s CaseCamp presentation. Apparently some of the people who got friended by Ali and Simon were very offended and blew the whistle on the project.
It’s sad because it was fun having them on Facebook and using Facebook for storytelling way back in January was a really effective way to communicate with the audience. But even by early March when we ran the second experiment, Facebook was already too crowded an environment and we did very little storytelling in that venue.
It seems to me that early this year, Facebook took a strong cultural shift. Instead of being an underground play space it turned into a business must-have. People are serious about and on Facebook.
I made a rather large boo-boo in not taking this cultural shift into account. Some of the attendees had gotten friendship requests from Simon and Ali and were upset to learn that imaginary people were rubbing shoulders with them. I did apologize to them, from stage and again in person — rather profusely in fact. But too little too late apparently.
If any of them are reading this, I do apologize once again and especially the woman with dark hair who questioned me from the audience. I would have sent flowers this morning if I knew who you are.
In order to attract an audience from now on, there will be no push, only pull.
Important lesson learned.
But the show must go on. This is show biz, baby.
Ali’s and Simon’s blogs still live. And the boytellsall videos can be found on your favourite video sharing site whatever it may be. I will have Facebook fan pages up shortly for Ali and Simon. They were always sketched in because as I said, I knew this would happen eventually.
But as we look forward to expanding this kind of storytelling into three month season, I do not think Facebook will be a useful forum for our storytelling. It is media rich and it is well populated, but it isn’t quite the fun-loving environment it once was.
There are lots of other sites, new ones coming onboard all the time. And when we tell our next story, we’ll be trying out some new platforms.