I Hear Ya
Wow. I really thought my little experiments were done yielding results. But the really good stuff is coming in now.
The emotion behind the opinions is the biggest surprise to me. There are many points of view and a ton of anger.
I wish I were smarter and could make sense of all this, but that’s one of the great and amazing things about the internet. So many smart and articulate people get focused on a topic and you can learn so much from them. Not to mention all the wonderful new swear words that come to light.
There are people out there who think I shouldn’t apologize, those who think I’ve apologized for the wrong thing and those think I’m not taking responsibility. I’ll just say now, I am responsible and the thing I’m sorry about is the distress that this caused people. Saul Colt says that people’s sense of trust was involved. I certainly don’t want to contribute to the level of cynicism in the world. If I have, I am truly truly sorry.
Then comes the charge of lack of transparency. I think of transparency as a business concept. I don’t want to play the A-card because I don’t want to give myself airs, but this is way closer to Art than it is to Business. One of the things art does is confuse, blur lines, make people think and feel and react. Mission accomplished.
I am not selling anything. I haven’t made a penny on Story2Oh! However I have spent quite a bit of my own money doing this.
Oh yes, I do hope to make some money with it one day. And I really think that businesses with lots of money and clients should be the ones who pay me to do it. I think it should be part of their deal with the people who buy their products and services that they offer them a little free entertainment in return.
I do NOT want to make extended ads for products and pretend it’s entertainment. I want to create stories and invite companies to give them away for the benefit of their clients.
One of the things that so interesting about this little flurry around Story2Oh! is that people aren’t upset at sneaky underhanded sales tactics. They’re not all upset that I was trying to sell them something. They’re angry because art infiltrated their lives. They got swept up into a story and didn’t realize till later that these were characters and not real people. The characters didn’t do anything to them, they weren’t evil or malicious. They just tried to be friendly, funny and entertaining.
The blurring of the lines between reality and fiction caused a lot of this furor.
Going back to CaseCamp, no one in that room minded that the TD Bank used Facebook to market to 18-24 year olds — a sort of vulnerable age group. The bank rented buses to take kids away from home for the first time shopping, they plied them with coupons and gifts, all in the hopes of making them bank customers. A roomful of 400 marketers didn’t bat an eyelash.
But when a fictional character sent them a friend request on Facebook?! That was stepping over the line.
I’m not saying the bank is wrong. And I’m not failing to take responsibility. I’m musing, processing, looking at the world we live in and at the digital space and how we’re using it.
I still plan to use the Internet to tell stories. I’m so glad I am getting to hear what all of you think and feel about that and I will take it under advisement. That’s what I love about the Internet, you can’t get closer to the audience than this.Explore posts in the same categories: Uncategorized